#23: Matthew Williams

As promised, the continuation of our countdown of the 25 Most Powerful People In Streetwear:

23. Matthew Williams

The once Creative Director of Lady Gaga’s Haus of Gaga, Matthew Williams has been making an impression on the streetwear scene through his art direction and vision.


His recent involvement in the Hood by Air Spring/Summer 2013 lookbook video is a clear indication of what the man is capable of. The original pioneer behind Gaga’s ‘Disco Stick’ and designer of many of her outfits, has now joined up with fashion film director Nick Knight under SHOWstudio, allowing him to further showcase his unique set of skills.


His current projects cover collaborations with high end brands such as Nike, Supreme and Stussy as well as working within the #BEEN #TRILL crew – a collective of curators, art directors, artists and designers turned DJ’s.




– Creative Director, Jonathan Lubala