#15: Erik Brunetti
In this case I’d like to pay respect to the man rather than just the clothing line. Erik Brunetti is an artist, director, musician, designer and owner of streetwear label FUCT which has been around for 20years now.
To be able to stay relevant in the world of streetwear for such a long period of time is something that is nearly unheard of in the streetwear industry. Add that with the fact that he directed a series of short films as a marketing campaign for his brand, scoring each film as well, we can clearly see why the man is considered a virtuouso of sorts. His collections though lacking in ingenuity, providing cartoon like graphic tees (a combination we have seen all too often by now), it is the sheer will power of the man that deserves praise and has garnered him the 15th position on our list. Erik Brunetti, you’re one of us.
– Creative Director, Jonathan Lubala