Gucci Documentary: The Director

Actor James Franco surprises with documentary film on Creative Director of Gucci, Frida Giannini. When James was approached by Frida in 2007 for a campaign with Gucci, a close relationship developed between the two soon after, opening the world of Gucci up to Franco from behind the Italian fashion house’s closed doors. The documentary, executive produced by Franco, covers what makes Giannini tick, offering insights into her inspirations, model castings and what it takes to be a Gucci man. 

Franco is the fashion house’s current face for their ‘made to measure’ line.