Do you even know what hip hop is?


Founded in 1981 by Joseph “Run” Simmons, Darryl “D.M.C.” McDaniels, and Jason “Jam Master Jay” Mizell was a group called Run–D.M.C. An American hip hop group from Hollis, Queens, New York. The trio is widely known as one of the most influential groups in the history of hip hop and its ‘significulture’. Run–D.M.C was one of the most popular hip hop acts in the late 80’s to early 90’s. Amongst The Beastie Boys, and Public Enemy, Run-D.M.C signified the beginning of the new school of hip hop music.

The group have acquired a number of accolades, in most cases being the first hip hop artists to achieve certain awards. Amongst these accolades are the first hip hop act to have an album reach gold status and be nominated for a Grammy Award. They were also the first to earn a platinum record and multi-platinum record – of which was King of Rock ,in 1985, and Raising Hell, in 1986. Interestingly enough, they were also the first rappers to have videos show on MTV, and to appear on the cover of Rolling Stone Magazine.

The group still enthral millions today, having influenced a great part of our modern age hip hop sound and looking beyond that, most of the hip hop world’s affinity with Adidas through their fashion.
Stephen Thomas Erlewine of Allmusics states that “More than any other hip-hop group, Run–D.M.C are responsible for the sound and style of hip-hop music.”. Musically, they moved hip hop and rap music away from the funk and disco-oriented sound of its beginnings, into a new and unique sonic imprint sound. Their sound is directly responsible for intentionally transforming rap music from dance and club-oriented funk grooves like Rapper’s Delight and The Breaks to an aggressive, less-dance able approach.
Characterized by sparse, hard-hitting beats as typified on hits like “It’s Like That”, and “Peter Piper” this would form the foundation of hard core hip hop .

As such, Run–D.M.C. is considered the originators of the style, and hard core hip hop that would dominate the next two decades of rap music, from the bombastic, noisy sound of Public Enemy and stripped minimalism of Boogie Down Productions to the thump of early Wu-Tang Clan and Nas.

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