Help I’m Surrounded by ‘Hipsters’!

By Hlumelo Nstokolo



Hipsters reject the culturally ignorant attitudes of mainstream consumers


CAPE TOWN, South Africa – Christian Lorentzen of Time Out New York says hipsters, “in their present undead incarnation”, are “essentially people who think of themselves as being cooler than America”, also referring to them as “the assassins of cool”.

it seems to be believed that the greatest concentrations of hipsters can be found living in Williamsburg, Wicker Park, and Mission District neighborhoods of major cosmopolitan centers such as New York, Chicago, and San Francisco but I beg to differ. We have our very own kind of hipster that graces our streets here in South Africa too, adorning vintage upon vintage items bought after frantic scrambles at pop-up and thrift stores, with deliberate mismatching of clothing and an aloof air about them – well they at least to try appear that way. Some get it, others don’t, but “Hipsturbia” isn’t exactly a phenomenon that’s solely American. The subculture of trans-genders typically in their early mid 20’s to early mid 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter exist all around the world. Hipsters reject the culturally ignorant attitudes of mainstream consumers, and can often be found wearing tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses. Such styles are often associated with the work of creative stylists at urban salons, and are usually too “edgy” for the culturally-sheltered mainstream consumer. The “effortless cool” urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic.